Givenchy #GentlemanOnly Casual Chic, Bike Seat Cover Campaign

As part of the launch of the new #GentlemenOnly by Givenchy, OnYerBikeSeat produced #GentlemenOnly bike seat covers with our mini-pouches attached. 

Inside each pouch was placed a sachet of Gentlemen Only Eau De Toilette and a card insert encouraging the cyclists receiving the gifted bike seat covers to take a photo of their new Givenchy 'Gentlemen Only' bike seat cover and upload to social media using #GentlemenOnly to enter a competition to win a complimentary Givenchy Gentlemen Only gift.

OnYerBikeSeat also completed the distribution simultaneously in central London and City of London locations. Posting photos of this distribution to social media via Instagram and Twitter.

2015-05-20 by David Palmer