05 | Save The Student

Campaign Location: London | March 2019

We were keen to raise awareness of the Save the Student website with students on the ground, to expand our channels beyond online search and social.

Having seen another bike seat cover campaign, we got excited at the prospect of running a really fun and vibrant campaign that fits perfectly into our philosophy of helps students (and their bottoms!).


Since 2007, Save the Student has been the website students trust for non-preachy financial advice and the best deals and discounts.


We used the bike seat covers to raise brand awareness and also drive new subscribers to our website where they are able to download a free student money cheat sheet by scanning the QR code printed on the bike seat cover.


For us the biggest strength of the covers is turning necks on the street towards a brand. They are also a useful end product rather than typical throwaway promo material. As we were putting the covers out we saw students stopping to read them and take photos.


OYBS has been really helpful throughout. They went beyond to ensure we picked the right product and that the design would work well for the material and fit. Advice on how best to distribute the covers was also a big help.